We’ve all seen our
fair share of poorly made corporate videos. You know the ones we mean: The
script is cliché; the volume never seems to be exactly right; and within a minute
of viewing, your eyes are already glazed over! We are now ushering in the next
generation of digital cinema, so be ready.
Poorly made corporate
videos can result in viewers losing interest—well-made videos have the potential of attracting new customers
and even going viral.
If you’re considering
producing a Corporate
Video Production Company for your business, it makes a lot of sense to know
what is involved to produce a great one. Enter digital cinema and capital M
productions. Here are some things to consider:
Creative Vision
Producing a corporate video starts with a creative vision. What do you want your video to achieve—reach potential clients or additional customers, publicity from the media, serve as an informational or instructional piece? What emotional response do you want viewers to walk away with?
Budget
Writing the video’s script, assembling a qualified team, procuring equipment, post-production and marketing your video all require money. Make sure you establish a reasonable goal and budget before entering in to the creative process and production.
Script
Producing a memorable script requires the scriptwriters an understanding of your vision and goals for the production to better help them stir an emotional response from your audience. Clear communication with everyone involved which include the head of the company, marketing directors, brand/product managers and the producer—is imperative.
Engaging the RIGHT Production Company
Your video is only as good as the team behind it. Make it the best it can be by hiring a proven video production company that is well qualified to help you reach your goals for the video. Good companies will have the ability to build the team—including directors, producers, videographers, writers, editors, stylists, crew, production equipment, etc. Everything to help you deliver your vision to video.
Procurement
Good production
companies will know what
resources you’ll need—including the right cameras, lighting and sound, music,
stock footage, and editing software to produce your desired video. Make sure
the production company you hire has access to the necessary equipment and
resources you’ll need to achieve your desired result.
Marketing Strategy
Last, but not to be forgotten: the essential marketing strategy. In addition to promoting your video on social media like Twitter, Google+ and Facebook, adding videos optimized to platforms such as YouTube will help your corporate video procure additional views. And since you’ve now created a well-made video you can be proud of, consider showcasing it through an email marketing campaign and/or on your company website.
Now that you have read
the above and is ready to place your brand for the world to see, give us a call
or just simply drop is a note
here.
